Graphic Designer Sample Job Description

Prepares work to be accomplished by gathering information and materials. Plans concept by studying information and materials. Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.

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Develops branding that makes the company unique and recognizable, and projects the desired image. Develops marketing collateral and product display support that drives sales while delighting our customers.

Job Results & Essential Functions

Brands that Enable Customers to Identify with the Company

Essential Functions
  1. Develops visual brand identification for all restaurants within the Corporation. This includes developing logos and documenting appropriate logo usage.
  2. Develops designs that best fit our brands’ image to ensure holistic communication across all customer touch point.
  3. Enhances and executes original ideas, graphic concepts, and designs that achieve overall product and branding strategies.

External Awareness of the Corporation and Its Products

Essential Functions
  1. Develops supporting materials to communicate the value the Corporation brings (e.g. infographics, meal plan comparisons.)
  2. Develops collateral material for the purpose of selling the Company.
  3. Provides support to the Marketing Coordinator in developing promotional materials, grand opening events, and ideas outside of visual communication.
  4. Secures graphic elements appropriate for communication materials.

Innovative Solutions & Methods of Communication

Essential Functions
  1. Stays abreast of communication mechanisms most frequently used by the target demographic and identifies ways to capture their attention in the most meaningful way (e.g. phone apps, displays, QR codes).

Critical Success Factors


Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming sessions.

Customer Focus

Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.


Willingly works cooperatively with others and contributes to the group with ideas, suggestions, and effort; does not talk about team members in a negative manner in their absence; participates consistently as an active team player; open to others’ ideas and suggestions; willing to share own ideas and information and not retain knowledge as power; encourages and facilitates cooperation, pride, trust, and group identity in the team; respects authority and recognizes own role and limitations; motivates and challenges others.

Scope of Authority & Accountability

Decisions require basic/routine analytical judgment. Plan and perform diversified duties requiring knowledge of a particular field and the use of a wide range of procedures. Involves the exercise of judgment in the analysis of facts or conditions regarding individual problems or transactions to determine what action should be taken within the guidelines or standard practice.

Position Qualifications

High School diploma, plus related experience sufficient to perform the position as demonstrated by a portfolio of relevant work. Bachelors’ degree in graphic design or related field preferred.

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