Product Manager Sample Job Description

Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies

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Summary

The main responsibilities of the Product Manager are: (1) ownership of the Product/Program development cycle from conceptualization to release-to-market using the DCP process; including definition of the appropriate functionality for each new product development activity to ensure clinically safe and effective products, (2) review and comment on functional specifications to ensure that product remains simple and elegant to use, (3) guide the activities of the cross-functional team responsible for implementing the vision of the product, (4) manage all aspects of the Alpha/Beta activities, (5) provide the final voice for disposition of all bug reports and test notes against the product, and (6) identify new opportunities for Company products.

Job Results, Essential Functions & Measures of Success

Products Delivered to Agreed Customer Specifications

Essential Functions
  1. Has full ownership for the Product/Program decisions, including guidance of the DCP; Identifies and defines the product requirements for each new product development program.
  2. Provides clinical knowledge support and guidance to the development team through the review of Functional Specifications, and feedback on implemented features.
  3. Manages all aspects of clinical Alpha/Beta Evaluation programs.
  4. Works with new OEM’s to define new product or new features (NRE or proactive development) and manage client expectations.
  5. Maintains current status of customer requirements for existing and future products and proactively seeks user feedback in order to improve application design and deployment.
  6. Drives communications with internal and external partners and stakeholders, acting as a product expert, to discuss project deliverables, and best practices.
Measures of Success Product/Program Meets:
    • Product Line Requirements
    • Function Specification Reviews
    • Clinical Product Improvements
    • Clinical Workflow Support (Acq Profiles, Generator APR’s, etc)
    • Define and Manage product to Budget and Schedule
    • Successful product Alpha/Beta Evaluations & RTM
    • Accurate customer product requirement interpretation and translation into Company sustainable product development.

Strategic Product Plans

Essential Functions
  1. Identifies trends and activities in the clinical environment, translates this information into new products or new requirements for existing products.
  2. Develops and implements a 3-5 year strategic plan for each product line that supports the organization’s vision and goals; translates the strategic plan to DP&PM and cross functional teams to ensure support; and modifies the plan in response to changing internal and external factors.
  3. Participates with Director of Product Management and other team members in determining product related strategies to support revenue commitments to the company.
Measures of Success Strategic Product Planning:
      • Support update to Product Plan and alignment with Strategic Plan
      • Define Key Customer CTQ’s features
      • Customer satisfaction as it relates to product quality and QA metrics
Executive team’s evaluation of effectiveness of identification of potential opportunities:
    • Includes Risk/Reward evaluation
    • Provides fact Based Information that allows for solid decision making

Competitive Opportunities Identified

Essential Functions
  1. Analyzes market trends and needs, and accurately assesses competitive position of competitors and Company with each critical product area.
  2. Actively contributes to identifying and pursuing new opportunities for new value creation.
  3. Analyzes the marketplace, customers, and competitors to understand market needs and works with the executive and sales teams to determine the appropriate feature sets for products.
  4. Identifies, evaluates and recommends marketing opportunities consistent with product line objectives.
Measures of Success Supervisor's opinion on quality of analysis:
    • Observation, collection, and evaluation of competitor products summarized into corporate competitive analysis database.
    • Competitive Analysis becomes live tool with updates as necessary, leads to market based decisions within company
    • New Competitive Analysis leads to improved decision making based upon product and market facts, defining risk/reward opportunities.

Product Training & Documentation

Essential Functions
  1. Establishes and maintains the product-training program for multi-functional team members from Sales, Customer Service, Applications, Engineering, and Manufacturing.
  2. Reviews and confirms product User Manuals for accuracy and conciseness.
Measures of Success
  • Timely delivery of Product Training from broad or targeted perspective depending on team member needs.
  • User feedback on effectiveness and accuracy of user manuals.

Critical Success Factors

Entrepreneurship

Ability to identify and exploit new opportunities for Company products and services. Ability to interpret competitor products and identify new ways for Company to exceed customer expectations. Ability to look beyond the boundaries of the organization for new growth opportunities (new technologies, applications, etc).

Influence

Ability to effectively champion the products direction through constant interaction with appropriate parties in a timely and effective manner.  Ability to work effectively in a team-based organization, collaborate cross-functionally and globally with various technical & engineering based groups, exercise influence at senior levels, and build alignment around product goals and objectives that drive our products to be the most highly innovative and competitive global products on the market.

Adaptability

Ability to demonstrate a high level of integrity, responsibility, accountability, strong interpersonal skills, combined with the ability to build consensus.  Ability to be open and versatile with regards to new ways of doing things with organizational, market, priority, and personal change.

Customer Focus

Ability to provide a high degree of customer service through anticipation of customer needs for our new product development in order to establish / sustain long-term partnerships.  Ability to serve the customer through behavior and actions that are respected in the customer’s culture.

Scope of Authority & Accountability

People: Very Complex. Although position does not have any direct reports, the ability to productively and efficiently work with various groups of individuals internally (technical, business, marketing, sales, operations, customer care), as well as able to productively and efficiently work with various domestic & international customers and their diverse cultural and business differences is critical. Products:Very Complex.Guide company into new markets with new products, drive new products/enhancements to existing products, provide direction to the customer (internally and externally) from a product point of view, and meet all assigned product, department, and ultimately company related goals.

Position Qualifications

Minimum Education
Bachelor’s degree in business, marketing, or a clinical related field (i.e. Radiology Tech) with a Master’s degree preferred or equivalent work experience.

Minimum Experience
10 years of experience in Clinical Product environment including product management experience in development and delivery of products that meet customer expectations. Strong product, project and lifecycle management skills including market analysis, business case development, product requirements definition, and launch plan development.

Other Skills/Knowledge/Experience
• Must be able to perform in a fast paced environment and be a self-starter.
• Ability to work directly with customers to understand needs and identify solutions
• Demonstrated ability to develop sound business cases to ensure the prudent investment of resources.
• Ability to translate customer requirements into Company product requirements which can anticipate use for other customers.
• Ability to collect and analyze data; effectively translate into tactical and strategic business and product plans
• Proactively engage domestic and international customers
• Strong organizational and presentation skills.
• Possess a unique blend of business, technical, process, and clinical aptitude.

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